Business Pitch Dictionary by pitch.dog
Culture, transformation & change · Core

Change story

Also called: case for change

ELI5

A narrative explaining why change is needed, what will happen and what it means.

Used in conversation

“The programme is tracking activity around change story, but not adoption.”

Pitch context

You will see “Change story” in organisation plans, workforce reviews, change programmes and people reports when the discussion reaches culture, transformation & change.

Why it matters: In culture, transformation & change, the definition can change who is affected, accountable, protected or entitled to act.

Caution

Employment law and workplace practice vary by jurisdiction and agreement.

Sources & evidence · 2

Direct term-level sources and supporting source families.