Business Pitch Dictionary by pitch.dog
Buyer, account & deal roles · Working

Coach

Also called: internal coach

ELI5

A contact who helps the seller understand the buyer's process, people and concerns.

Used in conversation

“The account plan should show how coach affects the next step.”

Pitch context

You will see “Coach” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches buyer, account & deal roles.

Why it matters: It helps a reader interpret buyer, account & deal roles without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.