Core contract language · Working

Commercially reasonable efforts

Also called: CRE

ELI5

An effort standard tied to reasonable commercial behaviour, interpreted under governing law.

Used in conversation

“Counsel wants commercially reasonable efforts clarified before anyone signs.”

Pitch context

You will see “Commercially reasonable efforts” in board papers, contracts, policies, risk registers and compliance reports when the discussion reaches core contract language.

Why it matters: In core contract language, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 4

Direct term-level sources and supporting source families.