Business Pitch Dictionary by pitch.dog
Messaging, proposition & voice · Core

Core message

Also called: key message

ELI5

The central idea a communication should leave with its audience.

Used in conversation

“The brief needs to say which audience should remember core message.”

Pitch context

You will see “Core message” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches messaging, proposition & voice.

Why it matters: In messaging, proposition & voice, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • Key messageThe search label “Core message” can route to both entries.
Sources & evidence · 5

Direct term-level sources and supporting source families.