Business Pitch Dictionary by pitch.dog
Decision narrative & persuasion · Core

Key message

Also called: core message, primary message

ELI5

The main thing people should remember.

Used in conversation

“One slide should carry one key message.”

Definition

The most important idea the audience should understand or repeat.

Here “Key message” means: The most important idea the audience should understand or repeat.

Pitch context

You will see “Key message” in business pitches, proposals, executive summaries and decision decks when the discussion reaches decision narrative & persuasion.

Why it matters: In decision narrative & persuasion, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • Core messageThe search label “Core message” can route to both entries.
Sources & evidence · 8

Direct term-level sources and supporting source families.