Business Pitch Dictionary by pitch.dog
Decision narrative & persuasion · Working

Counterargument

Also called: opposing argument

ELI5

An argument against the proposed idea.

Used in conversation

“Include the strongest counterargument rather than a weak substitute.”

Definition

A reasoned challenge to a claim or recommendation.

Here “Counterargument” means: A reasoned challenge to a claim or recommendation.

Pitch context

You will see “Counterargument” in business pitches, proposals, executive summaries and decision decks when the discussion reaches decision narrative & persuasion.

Why it matters: It helps a reader interpret decision narrative & persuasion without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.