Business Pitch Dictionary by pitch.dog
Nature, resources & circularity · Core

Cradle to grave

Also called: full life cycle

ELI5

A life-cycle boundary from raw-material extraction through disposal.

Used in conversation

“Can we separate the target for cradle to grave from measured performance?”

Pitch context

You will see “Cradle to grave” in sustainability reports, impact decks, climate plans and assurance materials when the discussion reaches nature, resources & circularity.

Why it matters: In nature, resources & circularity, the reporting boundary, method, period and evidence can materially change the claim.

Caution

State the reporting boundary, method, period and evidence; standards, regulation and assurance requirements vary.

Sources & evidence · 3

Direct term-level sources and supporting source families.