Business Pitch Dictionary by pitch.dog
Marketing strategy & planning · Core

Creative brief

Also called: agency brief

ELI5

A document translating strategy into a focused problem and direction for creative work.

Used in conversation

“Attach the latest creative brief to the decision pack before the meeting.”

Pitch context

You will see “Creative brief” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Design briefThe search label “Creative brief” can route to both entries.
Sources & evidence · 6

Direct term-level sources and supporting source families.