Business Pitch Dictionary by pitch.dog
Business Model Canvas & Lean Canvas · Core

Customer pain

Also called: pain

ELI5

Something that makes the customer's job difficult or risky.

Used in conversation

“Quantify the customer pain before calling it urgent.”

Definition

A problem, risk, frustration or unwanted outcome associated with a customer job.

Here “Customer pain” means: A problem, risk, frustration or unwanted outcome associated with a customer job.

Pitch context

You will see “Customer pain” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business model canvas & lean canvas.

Why it matters: It helps a reader interpret business model canvas & lean canvas without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Pain pointThe search label “Customer pain” can route to both entries.
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.