Business Pitch Dictionary by pitch.dog
Messaging, proposition & voice · Core

Customer promise

Also called: promise

ELI5

A clear commitment describing the value or experience customers should expect.

Used in conversation

“Can we make customer promise specific enough that another team could use it correctly?”

Pitch context

You will see “Customer promise” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches messaging, proposition & voice.

Why it matters: In messaging, proposition & voice, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • Brand promiseThe search label “customer promise” can route to both entries.
Sources & evidence · 5

Direct term-level sources and supporting source families.