Business deck sections · Working
Customer proof slide
Also called: validation slide
ELI5
The slide that proves customers see value.
Used in conversation
“The customer proof slide needs permission and context for every quote.”
Definition
A slide presenting testimonials, retention, case studies, references or other evidence from customers.
Here “Customer proof slide” means: A slide presenting testimonials, retention, case studies, references or other evidence from customers.
Pitch context
You will see “Customer proof slide” in business pitches, proposals, executive summaries and decision decks when the discussion reaches business deck sections.
Why it matters: It helps a reader interpret business deck sections without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 3
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- Y Combinator — YC Startup Library — fundraising and pitching resourcesSupporting source family · practitioner · checked 2026-08-16
- U.S. Securities and Exchange Commission — Small Business Capital Formation GlossarySupporting source family · primary · checked 2026-08-16