Business Pitch Dictionary by pitch.dog
Business Model Canvas & Lean Canvas · Core

Customer relationship

Also called: relationship model

ELI5

How the business gets, serves and keeps customers.

Used in conversation

“High-touch customer relationships change the cost structure.”

Definition

The type of interaction and support a business establishes with a customer segment.

Here “Customer relationship” means: The type of interaction and support a business establishes with a customer segment.

Pitch context

You will see “Customer relationship” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business model canvas & lean canvas.

Why it matters: It helps a reader interpret business model canvas & lean canvas without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.