Business Pitch Dictionary by pitch.dog
Product discovery & research · Core

Customer research

Also called: customer insight

ELI5

Learn how customers decide, buy and receive value.

Used in conversation

“Customer research exposed a procurement barrier.”

Definition

Research focused on customers, buyers or accounts, including commercial and organisational context.

Here “Customer research” means: Research focused on customers, buyers or accounts, including commercial and organisational context.

Pitch context

You will see “Customer research” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches product discovery & research.

Why it matters: It helps a reader interpret product discovery & research without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • InsightThe search label “customer insight” can route to both entries.
Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.