Business Pitch Dictionary by pitch.dog
Business deck sections · Core

Customer slide

Also called: customer overview slide

ELI5

The slide that explains who the customer is.

Used in conversation

“The customer slide should separate users from economic buyers.”

Definition

A slide defining target customers and sometimes naming current or representative accounts.

Here “Customer slide” means: A slide defining target customers and sometimes naming current or representative accounts.

Pitch context

You will see “Customer slide” in business pitches, proposals, executive summaries and decision decks when the discussion reaches business deck sections.

Why it matters: It helps a reader interpret business deck sections without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.