Business Pitch Dictionary by pitch.dog
Onboarding, adoption & customer success · Core

Customer success

Also called: CS

ELI5

A function focused on helping customers achieve intended outcomes and continue or expand the relationship.

Used in conversation

“Track customer success before the renewal conversation starts.”

Pitch context

You will see “Customer success” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches onboarding, adoption & customer success.

Why it matters: It helps a reader interpret onboarding, adoption & customer success without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.