Business Pitch Dictionary by pitch.dog
Marketing strategy & planning · Core

Demand generation

Also called: demand gen

ELI5

Marketing activity designed to create or develop market interest and buying demand.

Used in conversation

“Compare demand generation with the same cohort and period before drawing a conclusion.”

Pitch context

You will see “Demand generation” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 6

Direct term-level sources and supporting source families.