Business Pitch Dictionary by pitch.dog
Needs, jobs & value propositions · Core

Demand

Also called: customer demand

ELI5

How much customers want and can buy.

Used in conversation

“Interest is not demand until behaviour or commitment supports it.”

Definition

The quantity customers are willing and able to buy at given prices and conditions.

Here “Demand” means: The quantity customers are willing and able to buy at given prices and conditions.

Pitch context

You will see “Demand” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches needs, jobs & value propositions.

Why it matters: It helps a reader interpret needs, jobs & value propositions without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.