Business Pitch Dictionary by pitch.dog
Needs, jobs & value propositions · Core

Desired outcome

Also called: customer outcome

ELI5

The result the customer hopes to achieve.

Used in conversation

“Measure the desired outcome in the customer's terms.”

Definition

A specific result the customer wants from completing a job.

Here “Desired outcome” means: A specific result the customer wants from completing a job.

Pitch context

You will see “Desired outcome” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches needs, jobs & value propositions.

Why it matters: It helps a reader interpret needs, jobs & value propositions without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.