Business Pitch Dictionary by pitch.dog
Go-to-market models & channels · Core

Direct sales

Also called: direct selling

ELI5

Selling by the company directly to the end customer rather than through an intermediary.

Used in conversation

“Can we connect direct sales to a channel, owner and measurable next step?”

Pitch context

You will see “Direct sales” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches go-to-market models & channels.

Why it matters: It helps a reader interpret go-to-market models & channels without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.