Business Pitch Dictionary by pitch.dog
Business & revenue models · Core

Direct-to-consumer

Also called: DTC, D2C

ELI5

The company sells straight to the person who uses the product.

Used in conversation

“The direct-to-consumer model gives us data but raises fulfilment cost.”

Definition

A model in which a brand sells directly to end consumers rather than relying entirely on intermediaries.

Here “Direct-to-consumer” means: A model in which a brand sells directly to end consumers rather than relying entirely on intermediaries.

Pitch context

You will see “Direct-to-consumer” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business & revenue models.

Why it matters: It helps a reader interpret business & revenue models without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.