Business Pitch Dictionary by pitch.dog
Strategy frameworks & analysis · Working

Diversification matrix

Also called: Ansoff diversification

ELI5

A growth move into both new products and new markets.

Used in conversation

“The board should treat this as diversification risk.”

Definition

The new-product, new-market quadrant of the Ansoff framework, carrying the greatest combined unfamiliarity.

Here “Diversification matrix” means: The new-product, new-market quadrant of the Ansoff framework, carrying the greatest combined unfamiliarity.

Pitch context

You will see “Diversification matrix” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategy frameworks & analysis.

Why it matters: It helps a reader interpret strategy frameworks & analysis without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.