Business Pitch Dictionary by pitch.dog
Strategic choices & advantage · Core

Diversification

Also called: diversify

ELI5

Moving into new kinds of business.

Used in conversation

“The diversification case needs capabilities, not just a large market.”

Definition

Expansion into new products, markets or businesses beyond the current core.

Here “Diversification” means: Expansion into new products, markets or businesses beyond the current core.

Pitch context

You will see “Diversification” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategic choices & advantage.

Why it matters: It helps a reader interpret strategic choices & advantage without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.