Business Pitch Dictionary by pitch.dog
Customers, users & segmentation · Core

Early adopter

Also called: early user

ELI5

Someone willing to try a new product early.

Used in conversation

“Early adopters tolerate gaps that mainstream buyers will not.”

Definition

A customer willing to try a relatively new solution before the mainstream market.

Here “Early adopter” means: A customer willing to try a relatively new solution before the mainstream market.

Pitch context

You will see “Early adopter” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches customers, users & segmentation.

Why it matters: It helps a reader interpret customers, users & segmentation without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.