Buyer, account & deal roles · Core
Economic buyer
Also called: budget holder, budget owner
ELI5
The person with authority over the budget or final financial approval.
Used in conversation
“Sales needs one agreed definition of economic buyer before the forecast review.”
Pitch context
You will see “Economic buyer” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches buyer, account & deal roles.
Why it matters: It helps a reader interpret buyer, account & deal roles without confusing the measure, decision, role or evidence being discussed.
Connected terms
- BuyerA buyer may participate in evaluation or purchase; the economic buyer controls or authorises the budget and final commercial decision.
- Budget holderThe search label “Budget holder” can route to both entries.
- Budget ownerThe search label “budget owner” can route to both entries.
Sources & evidence · 7
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- Strategyzer — Business Model Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- Strategyzer — Value Proposition Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- LEANSTACK — Lean CanvasSupporting source family · practitioner · checked 2026-08-16
- U.S. Department of Justice Antitrust Division — Herfindahl-Hirschman IndexSupporting source family · primary · checked 2026-08-16
- U.S. Census Bureau — Business and economy dataSupporting source family · primary · checked 2026-08-16
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- IFRS Foundation — IFRS GlossarySupporting source family · primary · checked 2026-08-16