Business Pitch Dictionary by pitch.dog
Marketing strategy & planning · Core

Event marketing

Also called: experiential marketing

ELI5

Use of events to create awareness, relationships, leads or customer engagement.

Used in conversation

“The report should separate the effect of event marketing from correlation.”

Pitch context

You will see “Event marketing” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

Connected terms

Sources & evidence · 6

Direct term-level sources and supporting source families.