Experiments, testing & rollout · Core
Feature flag
Also called: feature toggle
ELI5
A switch that turns a feature on for certain users.
Used in conversation
“Use the feature flag for the phased rollout.”
Definition
A control that enables or disables product functionality for selected users without a new code deployment.
Here “Feature flag” means: A control that enables or disables product functionality for selected users without a new code deployment.
Pitch context
You will see “Feature flag” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches experiments, testing & rollout.
Why it matters: It helps a reader interpret experiments, testing & rollout without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 2
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- Scrum Guides — The Scrum Guide — official current versionSupporting source family · primary · checked 2026-08-16
- National Institute of Standards and Technology — Computer Security Resource Center GlossarySupporting source family · primary · checked 2026-08-16