Business Pitch Dictionary by pitch.dog
Onboarding, adoption & customer success · Working

Feature adoption

Also called: capability adoption

ELI5

Use of a specified feature among eligible users or accounts.

Used in conversation

“The account review should connect feature adoption to the customer’s intended outcome.”

Pitch context

You will see “Feature adoption” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches onboarding, adoption & customer success.

Why it matters: It helps a reader interpret onboarding, adoption & customer success without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.