Business Pitch Dictionary by pitch.dog
Messaging, proposition & voice · Core

Feature

Also called: product feature

ELI5

A characteristic or capability of a product or service.

Used in conversation

“Keep feature consistent between the deck, talk track and follow-up.”

Pitch context

You will see “Feature” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches messaging, proposition & voice.

Why it matters: In messaging, proposition & voice, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 7

Direct term-level sources and supporting source families.