Business Pitch Dictionary by pitch.dog
Digital marketing metrics · Core

First-party data

Also called: 1P data

ELI5

Data collected directly by an organisation from its own interactions and relationships.

Used in conversation

“Compare first-party data with the same cohort and period before drawing a conclusion.”

Pitch context

You will see “First-party data” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches digital marketing metrics.

Why it matters: In digital marketing metrics, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.