Business Pitch Dictionary by pitch.dog
Channels, media & distribution · Core

Frequency cap

Also called: exposure cap

ELI5

A limit on how often an ad may be shown to the same person or device in a period.

Used in conversation

“The report should separate the effect of frequency cap from correlation.”

Pitch context

You will see “Frequency cap” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches channels, media & distribution.

Why it matters: In channels, media & distribution, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.