Customers, users & segmentation · Core
Gatekeeper
Also called: access gatekeeper
ELI5
Someone who controls whether you reach the right people.
Used in conversation
“Procurement is the gatekeeper, not the economic buyer.”
Definition
A person or process controlling access to a decision-maker or next stage.
Here “Gatekeeper” means: A person or process controlling access to a decision-maker or next stage.
Pitch context
You will see “Gatekeeper” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches customers, users & segmentation.
Why it matters: It helps a reader interpret customers, users & segmentation without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 7
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- Strategyzer — Business Model Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- Strategyzer — Value Proposition Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- LEANSTACK — Lean CanvasSupporting source family · practitioner · checked 2026-08-16
- U.S. Department of Justice Antitrust Division — Herfindahl-Hirschman IndexSupporting source family · primary · checked 2026-08-16
- U.S. Census Bureau — Business and economy dataSupporting source family · primary · checked 2026-08-16
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- IFRS Foundation — IFRS GlossarySupporting source family · primary · checked 2026-08-16