GE-McKinsey matrix
Also called: nine-box matrix
ELI5
A grid for comparing how attractive markets are and how strong each business is.
Used in conversation
“The GE-McKinsey matrix supports capital-allocation discussion.”
Definition
A portfolio framework comparing industry attractiveness with business-unit competitive strength.
Here “GE-McKinsey matrix” means: A portfolio framework comparing industry attractiveness with business-unit competitive strength.
Pitch context
You will see “GE-McKinsey matrix” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategy frameworks & analysis.
Why it matters: It helps a reader interpret strategy frameworks & analysis without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 5
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- Strategyzer — Business Model Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- Strategyzer — Value Proposition Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- LEANSTACK — Lean CanvasSupporting source family · practitioner · checked 2026-08-16
- U.S. Department of Justice Antitrust Division — Herfindahl-Hirschman IndexSupporting source family · primary · checked 2026-08-16
- U.S. Census Bureau — Business and economy dataSupporting source family · primary · checked 2026-08-16