Business Pitch Dictionary by pitch.dog
Commercial terms & deal structure · Core

Go-live

Also called: production launch

ELI5

The point at which a system or service begins production use.

Used in conversation

“Counsel wants go-live clarified before anyone signs.”

Pitch context

You will see “Go-live” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches commercial terms & deal structure.

Why it matters: In commercial terms & deal structure, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 3

Direct term-level sources and supporting source families.