Business Pitch Dictionary by pitch.dog
OKRs, KPIs & performance goals · Core

Goal

Also called: organisational goal, objective

ELI5

A desired result to be achieved.

Used in conversation

“Compare goal with the same cohort and period before drawing a conclusion.”

Pitch context

You will see “Goal” in organisation plans, workforce reviews, change programmes and people reports when the discussion reaches okrs, kpis & performance goals.

Why it matters: In okrs, kpis & performance goals, the definition can change who is affected, accountable, protected or entitled to act.

Caution

Employment law and workplace practice vary by jurisdiction and agreement.

Connected terms

  • ObjectiveA goal states a desired result broadly; an objective is usually more specific, bounded or measurable.
  • TargetThe search label “Goal” can route to both entries.
Sources & evidence · 8

Direct term-level sources and supporting source families.