Business Pitch Dictionary by pitch.dog
OKRs, KPIs & performance goals · Core

Target

Also called: performance target, goal

ELI5

A specific level or outcome to reach by a defined time.

Used in conversation

“How are we defining target in this deck?”

Pitch context

You will see “Target” in organisation plans, workforce reviews, change programmes and people reports when the discussion reaches okrs, kpis & performance goals.

Why it matters: In okrs, kpis & performance goals, different calculation boundaries, periods or accounting treatments can change the number and the decision.

Caution

Calculation, recognition and disclosure can vary by accounting framework, company policy and reporting context.

Connected terms

  • ForecastA forecast is the best estimate of what is likely; a target is the result the organisation wants to achieve.
  • GoalThe search label “Goal” can route to both entries.
  • ObjectiveThe search label “Goal” can route to both entries.
Sources & evidence · 13

Direct term-level sources and supporting source families.