Business Pitch Dictionary by pitch.dog
Buyer, account & deal roles · Core

Target account

Also called: named target

ELI5

An organisation deliberately prioritised for sales or account-based marketing.

Used in conversation

“The account plan should show how target account affects the next step.”

Pitch context

You will see “Target account” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches buyer, account & deal roles.

Why it matters: It helps a reader interpret buyer, account & deal roles without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Named accountThe search label “target account” can route to both entries.
Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.