Business Pitch Dictionary by pitch.dog
Customers, users & segmentation · Core

Target audience

Also called: intended audience, audience

ELI5

The people a communication is meant for.

Used in conversation

“The target audience is narrower than the total customer base.”

Definition

The group a message or campaign is designed to reach and influence.

Here “Target audience” means: The group a message or campaign is designed to reach and influence.

Pitch context

You will see “Target audience” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches customers, users & segmentation.

Why it matters: It helps a reader interpret customers, users & segmentation without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 11

Direct term-level sources and supporting source families.