Business Pitch Dictionary by pitch.dog
Buyer, account & deal roles · Working

Named account

Also called: target account

ELI5

A specifically assigned target customer, often owned by a salesperson or team.

Used in conversation

“Sales needs one agreed definition of named account before the forecast review.”

Pitch context

You will see “Named account” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches buyer, account & deal roles.

Why it matters: It helps a reader interpret buyer, account & deal roles without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Target accountThe search label “target account” can route to both entries.
Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.