Business Pitch Dictionary by pitch.dog
Assets, liabilities & equity · Working

Goodwill

Also called: acquisition goodwill

ELI5

An asset arising in a business combination representing benefits not separately identified and recognised.

Used in conversation

“The headline changes once we calculate goodwill consistently.”

Pitch context

You will see “Goodwill” in financial models, budgets, board packs and investor materials when the discussion reaches assets, liabilities & equity.

Why it matters: In assets, liabilities & equity, different calculation boundaries, periods or accounting treatments can change the number and the decision.

Caution

Calculation, recognition and disclosure can vary by accounting framework, company policy and reporting context.

Sources & evidence · 4

Direct term-level sources and supporting source families.