Business Pitch Dictionary by pitch.dog
Strategic choices & advantage · Working

Horizontal integration

Also called: integrate horizontally

ELI5

Combining with a similar business in the same part of the market.

Used in conversation

“The merger is a horizontal integration play.”

Definition

Expansion through combination with or acquisition of businesses at the same stage of a value chain.

Here “Horizontal integration” means: Expansion through combination with or acquisition of businesses at the same stage of a value chain.

Pitch context

You will see “Horizontal integration” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategic choices & advantage.

Why it matters: It helps a reader interpret strategic choices & advantage without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.