Business Pitch Dictionary by pitch.dog
Funnel, pipeline & opportunity stages · Core

Inbound lead

Also called: inbound enquiry

ELI5

A potential customer who initiates contact or responds to marketing.

Used in conversation

“Sales needs one agreed definition of inbound lead before the forecast review.”

Pitch context

You will see “Inbound lead” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches funnel, pipeline & opportunity stages.

Why it matters: It helps a reader interpret funnel, pipeline & opportunity stages without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.