Business Pitch Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Core

Influencer disclosure

Also called: sponsorship disclosure

ELI5

Clear communication of a material relationship between a creator and advertiser.

Used in conversation

“Can we state who receives the right created by influencer disclosure, and when it applies?”

Pitch context

You will see “Influencer disclosure” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.