Business Pitch Dictionary by pitch.dog
Marketing strategy & planning · Core

Integrated marketing campaign

Also called: integrated campaign

ELI5

A campaign coordinated across channels and touchpoints around one strategy.

Used in conversation

“Can we trace integrated marketing campaign back to a decision the team can act on?”

Pitch context

You will see “Integrated marketing campaign” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 6

Direct term-level sources and supporting source families.