Business Pitch Dictionary by pitch.dog
Brand architecture & portfolio · Working

Invented name

Also called: coined name

ELI5

A newly created word used as a brand or product name.

Used in conversation

“Can we show how invented name changes the audience’s experience, not just the language?”

Pitch context

You will see “Invented name” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches brand architecture & portfolio.

Why it matters: In brand architecture & portfolio, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.