Business Pitch Dictionary by pitch.dog
Requirements, stories & service design · Core

Journey map

Also called: customer journey map

ELI5

A map of the customer's experience over time.

Used in conversation

“The journey map should include backstage dependencies.”

Definition

A visual account of a person's experience across stages, touchpoints, actions and emotions.

Here “Journey map” means: A visual account of a person's experience across stages, touchpoints, actions and emotions.

Pitch context

You will see “Journey map” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches requirements, stories & service design.

Why it matters: It helps a reader interpret requirements, stories & service design without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.