Business Pitch Dictionary by pitch.dog
Business Model Canvas & Lean Canvas · Core

Key metrics

Also called: vital metrics

ELI5

The numbers that best show whether the business is working.

Used in conversation

“Choose key metrics that expose failure early.”

Definition

The small set of measures that most directly indicate whether the model is working.

Here “Key metrics” means: The small set of measures that most directly indicate whether the model is working.

Pitch context

You will see “Key metrics” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business model canvas & lean canvas.

Why it matters: It helps a reader interpret business model canvas & lean canvas without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.