Business Pitch Dictionary by pitch.dog
Go-to-market models & channels · Core

Land and expand

ELI5

Winning a limited initial deployment and growing revenue within the same customer over time.

Used in conversation

“The launch plan assumes land and expand; what evidence supports that assumption?”

Pitch context

You will see “Land and expand” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches go-to-market models & channels.

Why it matters: It helps a reader interpret go-to-market models & channels without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.