Business Pitch Dictionary by pitch.dog
Funnel, pipeline & opportunity stages · Working

Lead-to-opportunity rate

Also called: lead conversion rate

ELI5

The proportion of leads that become qualified sales opportunities.

Used in conversation

“How are we defining lead-to-opportunity rate in this deck?”

Pitch context

You will see “Lead-to-opportunity rate” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches funnel, pipeline & opportunity stages.

Why it matters: It helps a reader interpret funnel, pipeline & opportunity stages without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.