Business Pitch Dictionary by pitch.dog
Marketing strategy & planning · Core

Loyalty programme

Also called: rewards programme

ELI5

A structured scheme rewarding repeat purchase or engagement.

Used in conversation

“Can we trace loyalty programme back to a decision the team can act on?”

Pitch context

You will see “Loyalty programme” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 6

Direct term-level sources and supporting source families.