Margins, break-even & unit economics · Core
LTV to CAC ratio
Also called: LTV:CAC, CLV/CAC
ELI5
Lifetime value divided by customer acquisition cost using compatible definitions.
Used in conversation
“The number is useful only if everyone calculates lTV to CAC ratio the same way.”
Pitch context
You will see “LTV to CAC ratio” in financial models, budgets, board packs and investor materials when the discussion reaches margins, break-even & unit economics.
Why it matters: In margins, break-even & unit economics, different calculation boundaries, periods or accounting treatments can change the number and the decision.
Caution
Calculation, recognition and disclosure can vary by accounting framework, company policy and reporting context.
Connected terms
- Lifetime value to acquisition costThe search label “LTV:CAC” can route to both entries.
Sources & evidence · 9
Direct term-level sources and supporting source families.
- U.S. Small Business Administration — Break-even pointDirect source · primary · checked 2026-08-16
- IFRS Foundation — IFRS GlossaryDirect source · primary · checked 2026-08-16
- U.S. Securities and Exchange Commission — Small Business Capital Formation GlossarySupporting source family · primary · checked 2026-08-16
- U.S. Securities and Exchange Commission — Exempt OfferingsSupporting source family · primary · checked 2026-08-16
- National Venture Capital Association — Model Legal DocumentsSupporting source family · institutional · checked 2026-08-16
- Y Combinator — Safe financing documentsSupporting source family · practitioner · checked 2026-08-16
- Y Combinator — Series A Term Sheet TemplateSupporting source family · practitioner · checked 2026-08-16
- Financial Accounting Standards Board — FASB Accounting Standards CodificationSupporting source family · primary · checked 2026-08-16
- U.S. Securities and Exchange Commission — Non-GAAP Financial Measures — Compliance and Disclosure InterpretationsSupporting source family · primary · checked 2026-08-16